Organic search
System pages, battery and charger pages and real local pages for the counties and utilities you serve. Solar SEO.
Search · Maps · Ads · Website
Marketing for a Solar Company That Sells to People Who Have Been Burned by Pitches Before
GetPhound handles the organic rankings, Google listing, advertising and website for solar installers: residential roof arrays, ground mounts, battery backup, EV chargers and smaller commercial projects. Your buyer is about to spend a five-figure sum on equipment that sits on the roof for decades, has probably heard a horror story from a neighbor and will collect at least three bids. We help your installation company land on the shortlist, look legitimate and answer questions plainly. Flat monthly plans start at $495, month to month, with nothing due upfront.
- From $495A flat monthly fee, nothing to pay upfront
- Month to monthNo contract and no setup fee
- Four routes to a quote requestMaps, search, ads and AI answers
- A named managerSomeone who learns your proposals and your utility rules
Your buyer
A Homeowner Who Takes Weeks to Decide and Trusts Almost Nobody Yet
Solar is not an impulse purchase. A homeowner might start with a high electric bill in August, spend a month reading, request quotes from an aggregator site, get calls from six companies and then go quiet for a season. When they come back, they are comparing proposals line by line: system size, panel and inverter brands, price per watt, loan terms, warranty, who actually does the work and what happens when the utility drags its feet.
They are also wary. Years of knocking on doors, pushy phone follow-ups and savings claims that did not hold up have left many households suspicious of anyone selling panels. That suspicion is a marketing problem you can solve, but only with proof that is easy to find: a real address, real crews, real reviews that mention the roof and the paperwork, license details and straight talk about what depends on the utility and the weather.
Everything on this site starts from that picture. We build search pages, ads and follow-up for people at different stages of the decision, because the person reading about net metering in October needs something different from the person comparing two installers on a Sunday night.
How shoppers behave
Six Stages From First Curiosity to a Signed Proposal
| Stage | What the homeowner types or asks | What they are worried about | What earns trust at this stage |
|---|---|---|---|
| Early curiosity | "are solar panels worth it for my house", "how do solar panels work", "solar panel cost for a 2,000 square foot home" | Wasting money, or being sold something they do not need | Honest explainers that say when solar fits and when it does not, with no savings promises |
| Local discovery | "solar installers near me", "solar companies in [county]", "rooftop panels [city]" | Picking someone who will vanish after the sale | A map listing and site that show a real local office, license numbers and installs in their area |
| Verification | "[company] reviews", "[company] complaints", "is [company] legit" | Scams, hidden fees, subcontractors nobody can name | Reviews on Google that describe the whole project, plus replies to the bad ones |
| Comparing bids | "cash vs loan solar", "solar lease vs buy", "what is a good price per watt" | Not understanding the numbers on the proposal | Plain pages that explain financing options without hype, and a proposal sample |
| Waiting on paperwork | "solar permission to operate how long", "solar permit delay", "panels installed but not turned on" | Paying for a system that cannot run yet | Pages and emails that set timeline expectations up front |
| After the install | "solar panel not producing", "monitoring app offline", "solar battery backup not working" | Being abandoned once the check clears | A visible service path, warranty explanations and a number that gets answered |
Every market has its own mix. Utilities, state rules and housing stock shape what people ask, which is why we start from your actual leads and lost bids.
Services
Six Services Built Around a Decision That Takes Months
Google Maps
A profile that is accurate, active and full of real project photos and reviews. Maps and local search.
Paid search
Campaigns by system type, with negatives for DIY kits and job seekers. Google Ads for installers.
Meta Ads (Facebook and Instagram)
Retargeting, neighborhood proof and educational offers across the long decision. Meta Ads.
Website
Quote paths, proposal explainers, license proof and an honest look at timelines. Web design.
AI search
Consistent facts and clear guides that assistants can read and repeat correctly. AI search.
Behind those sit content, citations and links, paid advertising across platforms and the habits behind lead generation. If you want the whole picture in one read, start with the complete marketing guide.
Rules that move
Incentives, Net Metering and Rate Plans Change, and Your Copy Has to Survive That
Few trades sell something whose economics depend so heavily on rules written by someone else. Federal and state incentives, local rebates, utility export rates, time-of-use schedules and net metering policies all shift, sometimes mid-year, and sometimes differently from one utility territory to the next. A page that confidently tells homeowners what they will receive can become inaccurate without anyone noticing.
That is why we write incentive and savings content differently. We describe how the programs work in general, tell readers to confirm current terms with you, their utility and their tax adviser, and avoid putting dollar amounts and deadlines into copy that will sit online for years. It is also why we steer you away from ads that promise bill reductions. Regulators and plaintiffs have pursued savings claims in this industry, and a vague promise costs you far more in trust than it earns in clicks.
Done well, this is actually an advantage. When a competitor's site is stale or too good to be true, an installer who explains the moving parts calmly looks like the safe choice. The content page shows how we keep that material fresh and reviewed.
Systems and services
The Equipment and Project Types We Build Pages Around
Rooftop arrays
The core line for most installers, searched by cost, brand, size and installer name.
Ground mounts and carports
Properties where the roof is not the right place, with their own permitting and cost questions.
Battery storage
A fast-growing topic driven by outages, export rules and evening rates, usually researched alongside panels.
EV charger installation
Smaller tickets that come up inside larger solar conversations and sometimes on their own.
Roof plus solar
Homeowners with an aging roof who want one project and one schedule, and who worry about removal costs later.
Monitoring and service
Owners of systems installed by someone else, searching for help when production drops or an installer closes.
Commercial and nonprofit
Longer sales with different decision makers, financing structures and proposal needs.
Panel and electrical upgrades
The unglamorous work that decides whether the rest of the job can proceed.
You choose which of these you want more of. The pages, ads and listings follow your crews and your contracts, not a stock template.
Their objections
Eight Doubts Every Homeowner Brings to Your Website
| The doubt | Why it is reasonable | What a page or ad should do about it |
|---|---|---|
| "You will just sell me something I do not need." | Many households have been pitched at the door or on the phone by people paid on commission | Say plainly when a roof or a bill does not suit panels, and describe the survey as a way to find that out |
| "My roof is old." | Removing and reinstalling an array to reroof later is a real expense | Explain how roof age is assessed, who coordinates a replacement and what the warranty covers |
| "The utility will take forever." | Waiting for permission to operate is a common complaint after installation | Publish a candid timeline and tell people when you will update them |
| "What if you disappear?" | Several installers have closed, leaving owners with warranties nobody honors | Show your history, license, office, service department and how manufacturer coverage works |
| "The savings claims sound too good." | Regulators and plaintiffs have challenged exaggerated bill promises | Describe the variables and invite a custom review rather than quoting outcomes |
| "I do not understand the financing." | Loans, leases and power purchase agreements are structured differently and the paperwork is dense | Explain each option neutrally and point to the lender and an adviser for terms |
| "My HOA will never allow it." | Associations have their own review processes and state laws differ | Explain the typical process and help the customer prepare an application |
| "Will I even be home when the crew comes?" | People worry about disruption, mess and strangers on the roof | Describe install day, crew conduct and cleanup so there are no surprises |
If your sales team hears the same doubt every week, it belongs on the site. Each one you answer in advance shortens a call.
Reputation
Door Knocking and Resold Leads Have Left a Mark, and Search Is Where You Repair It
Plenty of homeowners associate this industry with strangers on the porch, calls from unknown numbers and quotes that arrive from companies they never contacted. Lead aggregators feed some of that: the same inquiry is sold to several installers, each calls within minutes and the homeowner feels hunted. Whatever the source, the effect is that your own business starts every conversation a few steps behind.
Owned channels turn that around. When a person finds you through a map listing, a clear page or an ad that matches what they typed, they contacted you first. That changes the tone of the first call. It also gives you data, because you can see which pages and campaigns produce signed contracts rather than just names. Our lead generation page compares owned channels with marketplaces in detail, including what to ask any vendor before paying.
Beyond the roof
Commercial, Agricultural and Nonprofit Projects Need a Different Front Door
A warehouse owner, a dairy farm and a congregation with a flat church roof are not browsing the same pages as a homeowner worried about a summer bill. Their purchases are larger and slower, involve more than one decision maker and often turn on financing structure, depreciation or a board vote. They search for different phrases, such as commercial rooftop installer, solar carport or farm array, and they want a proposal process they can show to a partner, a lender or a board.
If your company takes these projects, the site should say so in a place of its own, with an explanation of how you assess a building, what documents you produce and how long a typical review takes. Do not squeeze them onto the residential page with a footnote. We build a separate page set, a separate form that asks about the building and the decision process and separate ad campaigns, so a bigger project is never mistaken for a household inquiry by your sales team or your tracking.
First thirty days
Your Opening Month, Week by Week
Week one: sit down with the details
We walk through the systems you sell, your territory and utilities, how many installs your crews can handle, how designs and permits are produced and what a proposal looks like. Tracking for calls and forms is set up the same week so every inquiry has a recorded source.
Week two: look at what is already out there
We review your Google profile, directory listings, website and any running ads, noting wrong details, thin pages, missing license information and spend that never turns into quote requests.
Week three: correct and go live
Listings are fixed, the first project and territory pages are published and any ads start with small budgets, narrow geography and a strict negative keyword list.
Week four: read the results together
You receive a plain report on calls, forms and changes made, and we set priorities for the next quarter around your install calendar and the weather where you work.
Fees
What It Costs to Get Going
You pay month to month. No setup charge, no contract. Whatever you spend on ads is a separate amount that goes straight to Google or Meta, and a stand-alone website is quoted after a brief call.
Straight answers
What Installation Company Owners Ask Before Hiring Us
How much does marketing for a solar company cost?
Pricing starts at $495 a month for RankGuarantee™ landing pages, $895 for managed ads on a single platform and $1,495 for Organic Growth, which covers search, Maps and AI answers together. We charge nothing to start and nothing locks you in. Ad spend goes to Google or Meta directly. The marketing guide shows how the pieces combine for a solar business.
Our sales cycle is months long. Will marketing still show a return?
It will show activity before it shows revenue, which is why we report on calls, quote requests and booked site surveys, then follow those through to signed contracts with you. Search and Maps take months to build, ads can produce inquiries sooner and retargeting keeps you visible while a household decides. We never promise a date or a number of leads.
Can you put savings claims or incentive details on our pages?
We would advise against it. Incentives, export rates and bill outcomes depend on rules and household usage that change. We write general explanations of how solar economics work, tell readers to confirm current terms with you and their utility, and keep dollar figures out of long-lived copy. Advertising rules also vary by state, so check with your regulator and counsel. This is not legal advice.
We buy leads from aggregators today. Do we have to stop?
No. Many owners keep a marketplace account while they measure signed contracts by source. Work out the true cost of each closed job, including the sales hours spent on shared inquiries that also went to other installers, and keep whatever pays. The lead generation page explains a fair way to run that comparison.
Do you handle battery storage and EV chargers as well as panels?
Yes. Batteries and chargers get their own pages and campaigns because homeowners search for them with different questions and worries, such as outages, rate plans and panel capacity. They can also raise average project value when raised honestly during a roof array inquiry. See how we structure them on the search page.
How soon will we see quote requests?
Ads can begin producing inquiries soon after launch, followed by weeks of tuning. Organic search and the map listing take months to build, and nobody honest can promise a ranking or a date. You receive a monthly report listing calls, forms and the changes we made, so every decision about your solar marketing rests on facts instead of hopes.
Do you work with commercial and nonprofit solar installers?
Yes. Business owners, farm operators and congregations research differently, often with several decision makers and a financing review. They need their own pages, proposal explainers and contact paths, and their own ad campaigns. The web design page shows how residential and commercial journeys are kept apart on one site.
Should we try ads on ChatGPT?
That is an early channel, so think of it as a small, measured test and nothing bigger. Wait until Google campaigns and listings are running, track it by itself and judge it by signed jobs. It will not stand in for search, Maps or your website, and it is a different thing from the unpaid work on our AI search page.
Who will actually run our account?
A named manager learns your territory, your utility's quirks and how your proposals work, and meets with you on a regular schedule. You can also ask questions of our CEO. Plans are month to month, so the relationship continues only while it earns its place, and you own your listings, pages and ad accounts either way.
All services
Choose a Topic and Read the Full Guide
Start Here
- Solar SEOThe pages, structure and trust signals that put an installer in front of homeowners researching panels, batteries and chargers in your counties.
- Solar Marketing GuideThe full picture: channels, customers, costs, the seasonal calendar and the first 90 days for a solar installation company.
- Solar Company Marketing (you are here)Marketing for residential and commercial solar installers: search, maps, ads, AI answers and a site built for a slow, skeptical buyer.
Get Found in Search
- Google Maps for Solar InstallersYour Google Business Profile, reviews and service area, set up for an installer who surveys, designs and installs at the customer's property.
- AI Search for Solar InstallersHow to be the installer an AI assistant describes accurately when a homeowner asks who to trust with panels and batteries.
- Links and Citations for Solar InstallersThe listings, manufacturer locators, trade groups and local sources that vouch for an installer, plus what to avoid.
Paid Advertising
- Paid Ads for Solar InstallersWhich ad platforms make sense for an installer, in what order, and how to fund a long sales cycle without wasting spend.
- Google Ads for Solar InstallersCampaign structure, keywords, negatives, call handling and tracking for an installer's Google Ads account.
- Meta Ads for Solar InstallersMeta Ads (Facebook and Instagram) for installers: retargeting, neighborhood proof, workshops and careful lead forms.
Website and Content
- Web Design for Solar InstallersWebsite design for installers: project pages, proof, a short quote path and honest answers on timelines and financing.
- Content for Solar InstallersCost guides, process explainers, battery and roof articles and local pages that earn a skeptical buyer's trust before the first call.
Get in Touch
Ready to Be the Installer Homeowners Shortlist Before the Third Quote Arrives?
Tell us which systems you install, which utilities and counties you work in and how many installs your crews can finish in a month. We will sketch a flat monthly plan around that. Phone us at 610-825-4363 or write to hello@getphound.com, and our CEO will join that first conversation.