Google Ads for Solar Installers: Pay for Homeowners With a Roof, a Bill and a Reason to Act

Google Ads alone is $895 monthly, $1,595 with a second platform and $2,295 with three. There is no setup fee and no contract. Ad spend is a separate amount paid straight to Google, and we help you set it from your install capacity and the value of a signed job instead of from a generic industry average.

We load negative keywords on day one, use phrase and exact match for the core terms and review the search terms report every week. We also write ads that mention a licensed installation company and a site review, which discourages people looking for kits or employment. No setup removes every irrelevant click, but steady pruning shrinks the waste quickly.

Cost searches are high volume and often early stage. We either send them to an honest cost guide with a soft next step or limit budget on them until the data shows they close. Saying plainly that a site survey decides the real design filters out some of them, and saves your estimators from chasing quotes nobody can give by phone.

We advise against it. Savings depend on usage and utility rules, incentive terms change and regulators have challenged similar claims. Google and Meta also enforce their own advertising policies. We write ads around your process and credentials. Check with your state regulator and counsel before running anything that mentions savings, financing or credits. This is not legal advice.

We set geographic targeting to your counties, add exclusions for places you do not cover and read the location reports regularly. The form also asks for an address, so out-of-area inquiries can be filtered quickly and answered politely. Where two utilities with different rules share one county, we may split campaigns so the message matches the economics.

Sometimes, if your phone is answered quickly during set hours and a phone call is how your best leads arrive. We schedule them for those hours and measure call quality. Many solar buyers prefer to read first, so we usually pair calls with a strong landing page and a short form rather than relying on phone-only campaigns.

They are an early channel, so we suggest a small measured test only after your Google account is steady, tracked on its own and judged by signed jobs. It cannot stand in for Google search. See paid ads for how we order platforms and decide when a new one deserves a trial.

Expect several weeks of reading search terms, pausing waste and testing headlines before the numbers settle, and longer before signed contracts can be matched to keywords because a solar sale takes time. We report weekly changes to you in plain language and avoid big swings in budget during the learning period, which usually does more harm than good.